Everyone knows that if you want to bring attention to something fast, announce it on the internet. This will ensure people find out right away, and the uproar will commence almost immediately.
Starting a new campaign? Internet launch it. Ground breaking news? Internet.
I wanted to see how fast word would spread on Facebook alone with a simple relationship change to "engaged". Just how many people would know at the end of a 24hr period? This may have been a mean trick to some people, but holy crap... when word gets out, WORD GETS OUT!
Results between the two "fiancées":
1 min after status change - first comment
34 status comments
15 facebook messages
11 facebook chat messages
23 text messages
6 in person comments
= at least 89 people
After the 24hrs was up, it was all removed. Gone from internet history forever. 89 People commented, who knows how many impressions were made in that short time frame.
Word spread like wildfire for something so little in importance, compared to large company product launches. Social Media sites are able to provide that upper edge to your generic website launch as it gets the customers involved, allowing them to comment and provide their input.
Now the real question... is there anything better than social media to get your info out fast? Social Media may be the "it" thing right now, but what's the next step once people get sick of Facebook? (We all know it will happen sooner or later - look at MySpace...)
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Interesting, glad to see the you got some good results. Interesting though to ponder, maybe a product launch is more "significant" as you put it, but is it really as good for social conversation?
ReplyDeleteMaybe that's the part the companies are missing in their products, what really makes them worth talking about. Let's be honest, not ever company is making products so good it has to be talked in everyday conversation, only at specific times.
Just food for thought.
Nicole still owes me for this experiment.. haha
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