Ok, so the new flavour of Vitamin Water isn't actually called "Facebook," but its pretty damn close...
January 8th, "Connect" was launched as the new flavour for the drink's line. Vitamin Water created the new contest specifically to Facebook in which you could go to the flavour creator lab and make your own concoction. The application allowed you to create flavours, design the label, and vote on your favs. The winner would take home $5,000 of sweet sweet cash.
What took this campaign to the next level? You were able to monitor the social media buzz on the top 10 flavours through Google News, Twitter, Flickr and Foodgawker. Everyone's tweets, blog posts, searches and images ultimately helped the winner win.
What do you guys think about the never-ending list of social online campaigns that companies are creating? Is it just an easy way to gain engagement and buzz around their company?
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Honestly, this is simply just funny and I guess "so with the times." In regards to the drink, it will probably be very successful, especially in good old "Cali" the social butterfly state.
ReplyDeleteI'd rather see a brand connect with its customers/audience in a way where two-way communication can be fostered. The old way where companies talked and we had to listen without a voice to speak with is a dead method to me. From a business owner point of view, I'd rather hear what my customers are saying then to be assuming I have the product just for them.
Back to the task at hand though, this drink is just a funny joke that will get plenty of attention, maybe more than it deserves.